Regionales Bauen und SiedlungsplanungPublikationen
Scenarios and Patterns for Regiobranding
Cover: Scenarios and Patterns for Regiobranding Cover: Scenarios and Patterns for Regiobranding Cover: Scenarios and Patterns for Regiobranding

Scenarios and Patterns for Regiobranding I 2018

Scenario drawing and pattern analysis are seen as evolving innovative tools for spatial characterisation and visioning. The design research shown in this book contributes to the project Regiobranding. Targeting three areas in the Metropolitan Region Hamburg, the project aims at regional visions for new rural-urban alliances in a deeply transforming spatial context. Scenarios and patterns are displayed as accelerators in knowledge and decision processes linked to the concept of Regiobranding: to combine imagery, economic positioning, identification processes, and visions of future habitat. In an architectural-spatial approach, explorative scenarios and relational patterns open up design-driven knowledge production for larger spatial strategies and for territorial planning.

Herausgegeben von Jörg Schröder und Maddalena Ferretti über ländlich-urbane Räume in der Metropolregion Hamburg im Rahmen des Forschungsprojektes Regiobranding, gefördert durch das Bundesministerium für Bildung und Forschung (BMBF).
Veröffentlicht von Jovis.

www.jovis.de/en/books/product/scenarios_and_patterns_for_regiobranding.html